- chief operating officer Chi Yongxin lead: in such a way that the capital is hot ,entrepreneurs can not be excited mood impetuous era ,who would eventually become the next electronic commerce industry come out ?Sina science and Technology launched the electronic commerce new power ,will focus on the diversification of the development of electronic commerce environment ,the new business opportunities ,new business models and the entrepreneurial journey, please pay attention to .
This column sina science and technology @ Cui West ( micro-blog ) for open ,welcome entrepreneurs to contact us ,and welcome to give valuable advice and suggestions .Fourteenth guests: - chief operating officer Chi Yongxin interview :the United States of America background - was founded in 2001 ,the same year in China ,has been started in 2008 to force the Chinese market ,in the 3C market and Jingdong Mall contest .
However ,the climate does not suit one. The localization problem is always the foreign-funded enterprises need to face the problem, in the business reputation and foam coexist - 2011 ,two replacing head .
New egg net problem? How to face the fierce competition? New egg China head Chi Yongxin gives his answer .A wonderful view :- although that within one year of the replacement of the two China district person in charge ,but in China the strategy and no major change in direction ,we are still in accordance with 3 years of strategic technology ,logistics ,services and products to do a good job .
Companies in recent years in the Chinese market, because of the risk of investment by floating and impetuous ,which is China characteristics ,there will be changes in personnel is a normal phenomenon .
- foreign invested enterprises in China must have the climate does not suit one. The situation ,over the past 10 years we in the whole layout of China ,especially in talent strategy ,have a lot of experience ,so now we are executives ,middle-level cadres with local talent .
In addition the past group reaction speed is relatively slow ,foreign dissemination of public relations information need the United States headquarters agrees ,now the Chinese market speed is everything ,I also have full authority .
- China market by the group mission ,is to do well infrastructure ,management team ,market share is a matter of sooner or later .In China development can not go it alone ,need to be a wise choice for strategic partners ,we are now in the 3 year strategic direction ,with rolling adjustment method .
Now we 4 hours of sleep, daytime ,evening with the United States executive team discussions, in response to the speed .- - will develop auto parts ,maternal and child supplies ,department stores ,clothing and other areas ,efforts will be made to do some marketing management ,will not take the initiative to provoke a price war .
The headquarters of the new egg China not satisfied ,but we hope to develop better ,we hope to achieve break-even within two years .Following the interview :the high level changes do not affect the strategic direction of sina science and technology :Cui West first recall 2011 ,new egg in this year of two CEO change ,world there is speculation ,the Chinese side is it right? Strategic problems ?Chi Yongxin :the first clarify ,we are not Chinese CEO ,our group CEO only one .
High level change is in fact a normal ,we in China does not say a big change of direction ,we still keep our three years established a strategic policy to technology ,logistics ,and service product planning well ,we never change .
It in the past few years the Chinese market the group purchase ,risk investment so causing floating and impetuous ,so in China has a characteristic ,in the past few years .So we just mention strategic direction did not change ,these mobile staff is a normal .
Sina science and technology: May you temporarily is a proxy for the job ,is it right? Looking for a new head .Chi Yongxin :the president of the board of directors he want me take at least two years ,because I am in the group for 8 years, this months the performance started to double, improved a lot .
We think it with our friends ,we now the performance of annual growth of more than 50 ,next year we continue to expand in the key strategic partners ,and the northern region to do promotion strategy .
I put the strategy implementation thoroughly .Sina science and technology :just this time substantially growth ,buy china electronics,increase what is the reason? Chi Yongxin: actually, we haven send work to do a large promotion ,but these increases are some very basic management with the details of management ,from product introduction ,stock ,price ,as well as internal processes ,procedures and management ,these aspects to do .
Including internal brand management ,the performance began to rise .Sina science and technology :Based on 3C business ,best china wholesale websiteMan raped his ex-wife sentenced to three and a half years,in the East China region in Shanghai to do very well in North China region ,may be more people to use Jingdong Mall ,we like the North China regional development ,Jingdong Mall on such an attack ?Chi Yongxin :we have no offense ,we here have many sales guest flow loss, some of the reasons we also reflect ,we in the north of infrastructure is almost the time to come ,service more consumers .
So we choose the time point in the northern development .Sina science and technology :warehousing logistics ,including the headquarters here investment probably how many ?Chi Yongxin :our warehouse was established in Beijing ,the category is not enough ,will slowly gradually into ,we know more about the northern market consumption habits ,we compared to serve more service to northern markets .
Sina science and technology: the whole investment number ?Because before Liu Qiangdong said no 10000000000 don do this .We see the 3C class competition is more intense ,in Beijing city in the city proposed to supply values together ,what do you think of this new model ?Chi Yongxin :because the whole competition he always every day can have the new competition to join, also can have competition and new business model to create .
We will always pay attention to him ,the new business model we feel at this time point, we use the basic finish .From the most basic internal process management ,product management ,marketing ,finish this he technology platform to increase strength of the regional development ,is a technology brand .
This is our greatest pursuit of coping with competition .Besides 3C we gradually try for Maori ,actually we in the expansion of department stores ,like auto parts ,daily necessities ,as well as the food of these high margin we are doing .
New egg development encountered bottleneck sina science and technology: so you face the competition more and more ,may also join Taobao Taobao Mall ,although we will talk to them to have competition .
Chi Yongxin :we encountered a bottleneck ,because visibility over relatively low-key, so actually our reputation is very high .I believe we will be like these customers in our new egg shopping .
Sina science and technology: international enterprise in China has the climate does not suit one. Besides that ,in addition to face local rivals ,as well as Amazon China such foreign capital enterprise ?Chi Yongxin :I think the climate does not suit one.
,the foreign investment in China has always been the climate does not suit one. The situation ,for the past ten years has experienced many harrowing experience ,in the whole layout of China ,especially in the talent strategy ,we in fact do .
So we all the middle-level cadres ,we consider the first local talent executives .In fact the whole strategy has not changed .Sina science and technology: bitter this lesson ?Chi Yongxin :the last the whole group by group, announced the PR all need the United States to agree, but very slow, this cannot be done ,that can .
Now the chairman put in Chinese market speed is everything ,I also have full authority .A moderate regulation ,can rapid growth .Sina science and technology: we like to make a decision, also need the United States here ?Chi Yongxin :our new design is quite good ,there are many reflect very fast .
Sina science and technology: excellence ,Amazon to these advanced technologies ,or storage ,slowly to the Chinese .Headquarters provide us with what resources ?Chi Yongxin :the headquarters will provide some experience ,these experience to do localization ,logistics technology ,product management is also here we are here to do some transfer .
In China development can not go it alone sina science and technology: American - there has been listed ,the Chinese market will be what kind of role ?Chi Yongxin :we are the Chinese group was given the mission ,is to do well infrastructure ,management team ,market share is sooner or later, we must as a sustained growth ,infrastructure, health ,and more profitable enterprises .
This is the United States of America Corporation to our expectations .In China can not be alone ,needs to be intelligent selection of strategic partners ,each doing his own job ,together for their own values and philosophy and build big .
We believe in the value of the supply chain is actually a platform ,we find some strategic partners ,these may be the factory ,may be an advertising platform ,may be the payment platform ,we own, in a mutual trust and win-win basis, I think it will do very well .
Sina science and technology: China Internet 1 years will occur over changes in overbite ,Newegg can catch this speed .Chi Yongxin :US three years strategic direction ,we now use rolling adjustment ,in fact the market changes quickly .
Executives on 4 hours of sleep ,daytime ,evening with the United States team discuss ,in fact the very fast .Sina science and technology: you are in competition with confidence .Chi Yongxin :we are confident .
Sina science and technology: new egg category are what kind of a key ?We would like a Jingdong ,Taobao Mall open platform is done ?Chi Yongxin :the United States of America give us what value ,technology ,logistics ,product ,experience and management experience in the United States ,because we are already doing platform ,but also a platform for sales income ,had exceeded 1000000 dollar .
We in America platform has more than 300 ,so in China, we used to focus on B2C ,china wholesale jewelryMillions of the rich sudden death after three wife and five children for coll,later also will move in this platform to do .Sina science and technology: new egg in Taobao B2C also has a flagship store ,while stationed in Taobao ,side do their own platform ,have conflict ?Chi Yongxin :with our business partners in time, the fact that Taobao is to do platform ,I feel great in this market ,we in fact a he for the core business areas to enjoy the play ,so the guests that he is going to buy a new egg Taobao ,Taobao or to buy ,this choice is actually the customer himself .
The most important thing we can do - e-commerce retail ,we put our services with core competition in place ,so in this competition time ,electronica china,I think this is very hard to define .Sina science and technology: the next major development that category ?Chi Yongxin :according to our guests needs to develop like auto parts ,or maternal and child supplies ,and department stores ,clothes and even this to do that .
Sina science and technology: is it right? Because the wool interest rate is high ?Chi Yongxin :because customers have the demand ,we hope to meet ,customers are young ,have had children marry and settle down ,he needs to have the production of supplies and so on ,we hope to increase the number of these products and services to our guests .
That won take price war sina science and technology: now that Alipay partners ,but Jingdong but because the tax is too high and the cessation of cooperation ,there will be a day ,that development was old enough, will stop cooperating with paying treasure ?Chi Yongxin :we think - half a try ,putting some basic work well ,we believe that suppliers ,should be of mutual benefit win model .
We and the manufacturers is actually a benefit sharing together create this mode ,later with paying treasure in this regard ,I still is in on the basis of mutual trust ,we communicate this profit cost ,the price is reasonable exchange rate .
Rather than to force people exchange rate is reduced ,so that we can gain, finally do not have this service .Sina science and technology: will comply with the market price war ?Chi Yongxin :more efforts to do some marketing management ,we will not take the initiative to provoke the price war .
Sina science and technology: pay treasure also is trying to expand overseas, we follow him through such cooperation ,he can buy the United States of America headquarters to such an interaction .
Chi Yongxin: actually, this opportunity to create ,to create Alipay strategic partner value we will consider .There are a lot of important link in the supply chain ,every supply chain role ,we can take their role is very clear .
We believe that a more rational or more correctly, should be the factory to focus on his product design ,product positioning ,brand positioning .Retail industry to retail ready for him ,in retail payment ,logistics ,all of their respective cosplay ,environmental health .
This is our mutually beneficial win-win pattern .Sina science and technology: the headquarters of the new egg China satisfactory? Chi Yongxin: I hope to better, not satisfied ,the hope of a better .
Sina science and technology: your next one or two years is mainly responsible for that ,you on what his performance ,one or two years profit ?Chi Yongxin : with the board of directors of communication, we hope that within two years of course more to achieve this balance ,is not to lose money, we hope to take this job .
I am very confident .To share: > ;related: - Mall improve free shipping threshold :the single pen free shipping over 99 yuan - 700000000 yuan first half of the year sales are expected
in the future 1-2 years revenue balance to pay treasure and Newegg mall to establish strategic cooperative partnership micro-blog recommended sina science and technology official micro-blog
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